Surveys are research tools used to gather information and opinions from a specific group of people, known as respondents. They typically consist of a series of questions designed to collect data on various topics, such as preferences, attitudes, behaviors, or demographics. Surveys can be conducted through various methods, including online questionnaires, telephone interviews, paper forms, or face-to-face interactions.

Surveys are widely used in academic research, market research, social science studies, and business assessments to gather insights, make informed decisions, or measure attitudes and trends. They can provide valuable quantitative and qualitative data, helping organizations understand customer needs, assess satisfaction levels, evaluate product performance, or gauge public opinion on specific issues.

Effective survey design is essential to ensure that questions are clear, unbiased, and relevant to the research objectives. Proper sampling techniques and survey administration methods are also crucial to obtaining accurate and reliable results. Overall, surveys are valuable tools for collecting data and informing decision-making processes in various fields and industries.