Business-to-business (B2B) refers to transactions and relationships between businesses, rather than between businesses and consumers (B2C). In the B2B context, companies sell products, services, or solutions to other businesses to support their operations, production processes, or resale. These transactions often involve larger volumes, longer sales cycles, and more complex purchasing decisions compared to B2C transactions. B2B interactions can occur across various industries and sectors, ranging from manufacturers and wholesalers to service providers and technology firms. The B2B market encompasses a wide array of products and services, including raw materials, equipment, software, professional services, and more.